If you run a Small Business or You have a Facebook Page, most probably you are boosting your Posts to get more impressions and engagements.
Its super easy to boost a Facebook post, you can do it without leaving your page. But there are some strong reason you should not do that-
- You can not chose your campaign objective while boosting your posts
- Can not utilize wide range of targeting options available in Facebook
- You can not chose Ad Placement
- Little scope to narrow down your targeting, so Boosting costs a lot more!
- You dont get to see In-depth data insight .
What to do instead?
You can manage your Facebook promotion more efficiently with Ads Manager.
In Ad manager you can chose your desired Business Objective, You can A/B test your target audiences and Adverts, You can even optimize your promotion based on generated data insight.
Ad-Manager gives you control on your Ads and provides a increased ROI